Amazon Canada Teams Up with Tennis Star Leylah Fernandez to Keep Up with the Action

Amazon Canada has teamed up with brand experience agency Akcelo and tennis star Leylah Fernandez to launch “Rally,” a campaign highlighting the speed and convenience of Prime membership. It reflects the fast-paced lives of Canadians.

The campaign celebrates Canadian spirit, using Fernandez’s energy on and off the court to showcase Prime’s reliability. Delivered in English and French, “Rally” connects with audiences nationwide and affirms Amazon’s presence across Canada.

Akcelo’s Sarah Scott and Amazon’s Mike Cornwell praised the collaboration, which marks Fernandez as Amazon Canada’s first Athlete Ambassador. The campaign kicks off a broader series spotlighting Canadian athletes and shared national values.